The research instrument
The strongest category recognition and smallest-size readability. A technical identity with enough warmth for everyday use.
Visual identity / working selection
Three directions for a local display research tool. The selected identity keeps the product calm, precise and recognizable—from a 16-pixel favicon to a desktop application.
A display frame establishes the category. Three staggered signal traces suggest a distinctive profile, while keeping continuity with the tool’s original mark. Clear at small sizes; considered at every scale.
The strongest category recognition and smallest-size readability. A technical identity with enough warmth for everyday use.
Overlapping profiles communicate baseline comparisons and changing topology. Richer visual detail suits product illustrations.
A restrained DNA reference connects directly to the name. More abstract, with less immediate emphasis on display diagnostics.
#174E3D#C8E89E#F5F7F2#152C25System typography keeps the interface familiar and dependencies small. The voice stays precise, calm and explicit about what the tool can—and cannot—observe.
An anomaly is a prompt to investigate. It is never a conclusion about a person’s intent.
Keep the proportions intact. Allow clear space around the mark. Use the dark lockup on deep backgrounds, and retain the beta label while the product is under active development.